8 essential tips to help you write a good guest post

Moment number 1.

Create a database of resources that can be potential sites for your content:

• Ask influencers what blogs on your topic they recommend;
• Find key phrases in your topic. Search for resources on them using the services Yandex Blogs, Yandex News, Google News, Google Alerts, in social networks;
• In a regular Yandex search, you will find collections of the primary resources on the given topics;

Moment number 2.

 Track where competitors are posting guest posts.

Do this using the advanced search, in the form of the name of a competing company.

Moment number 3.

 After preparing a list of potential sites for your needs, study the audience.

Moment number 4.

 Please rate whether guest posts are published on the selected sites?

Carefully read the information "About the blog", here the resource owners voice their position about guest blogging.

Moment number 5.

 Contact the site management and suggest topics to choose from.

People often make the same mistake: they write a post, and then they send it en masse in the hope that someone will agree to publish it. Move from the opposite: first, find out the information requirement of the resource.

Moment number 6.

 Sell ​​your idea to the blog owner.

Especially if you want to publish on a millionaire resource or an opinion leader's platform, talk about the value your material will bring to the fund. Show examples of successful guest posts. In other words, write a sales proposal, send it by e-mail or speak over the phone.

Moment number 7. 

Strictly adhere to the rules for publishing guest posts.

Do you want to maintain a trusting relationship with the owner of the resource? Fight, and the publication of the guest post will go unnoticed.

Moment number 8.

 After you decide on the site and receive permission to publish the material, once again sketch for yourself a portrait of the readers of the resource.

This way, you will focus on the audience, its problems, needs, expectations. Often a culture of communication has already been formed on blogs: somewhere smooth communication is accepted, somewhere people are accustomed to heated discussions, and somewhere trolls are walking in crowds. In any case, the peculiarities of the readers should be taken into account.

This tip will also help you determine the direction of the article.